My target market for my product would be middle to upper scale bars. This product is not that cheap so for it to appear a cheap dive bar would not be appropriate. Also, it is designed for a younger group of people to enjoy, generally ages 35 and younger. Anyone who enjoys an Asian-inspired product, more specifically from Japan, would be targeted to buy this product too. When considering your target market for a production, you must consider product position. "The way the product is defined by consumers on important attributes—the place the product occupies in consumers’ minds relative to competing products." (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online., Page 172 Chapter 6)
Now we would want our Lucky Strike nuts to come off as a premium brand of food product.
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