Price

The price of this single bag of Lucky Strike Nuts would be $7.00 for one 5oz bag of mix nuts. It is just about perfect to be shared with 1 or 2 other people. At this price, it is a premium product. The ingredients used and how it was prepared justify this price. Also we want our consumer to evoke some sort of premium feeling from buying and consuming the product. Our book states that "Pricing that considers the psychology of prices and not simply the economics; the price is used to say something about the product." (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online. Chapter 9, Page 291) Not many people can afford to dish out $7 on one bag of mix nuts, but if you would like to come off as that person, it's perfect. The point of Lucky Strike Nuts is to bring you luck as well. with 7 being a lucky number in many cultures, especially American cultures, where this product will be distributed primarily, it cost adds to the marketing and image of the product.