Mission Statement

Mission Statement: "Our company strives to unify the world through showcasing international foods and making them accessible for all to enjoy. All humans must eat and therefore, food is a perfect platform for sharing traditions of other cultures among each other. By using the finest product and ingredients, we help our customers travel far distances at their own convenience."

“A company’s mission should not be stated as making more sales or profits.” ((Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online. Page 2)) Profits are always a side effect of providing good product to consumers. Also, the value of a product is determined not by the cost of the product, but how much importance it placed on the product by the consumer.

I don’t want my product to be too cheap, as that insinuates low quality in the consumer’s eyes. I also don’t want my product to be too expensive either, as my products are only internationally-inspired snacks like a nut mix and no one would buy expensive chips or nuts when really, they’re just the same product. But if the quality of the product and the way the product makes the consumer feel when used to manufacturer's recommendation then value is established.