Friday, December 4, 2015

Distribution

The Lucky Strike Nuts will be distributed across the United States initially in middle to higher class bars. Since it is a premium product, it must only be found at certain places otherwise it will both lower the value seen from the consumers and its price will not be justified. Many bars and clubs located on the strip, for example, that have a more modern style where a crowd of younger, trendy people would go would be a great target location to sell to. We want people who are willing to spend an amazing amount on a single drink to spend about the same for a matching premium snack. It is only fitting, because no one would want a $2 bag of nuts when your drink was about $11 before tip. I think that justifies the price when the drinking snack price is proportional and somewhere near the price of a drink.

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