As technology advances and society gets more and more glued to their smartphones and other mobile devices, even job hunting has greatly advanced to the internet. Sites such as LinkedIn (which grew 170% to $58.6 million from the same quarter a year earlier) and Monster (which rose 25% to $270
million from the prior year) are popular sites for online networking and job recruiting. Now, job recruiters are trying to utilize Facebook's large collection of users to help find potential job candidates.
Versus online job recruiting, the old fashioned way of finding brand ambassadors are on a decline. Normally when searching for a new product to use, for example, you'll contact your friends. Maybe they have a similar product and can give you recommendations. After all, you trust your friends and you also trust that your friends wouldn't buy something that didn't work well. Brands then decided they were to locate "brand ambassadors" to push their product, give reviews, and get the word out that their product is good. Yet it's on a decline because maybe sometimes ambassadors are just using the companies to get free product (Free product is a very good incentive to become an ambassador). So non-ambassadors view brand ambassadors as biased and just freeloading off the companies.
Wall Street Journal, Recruiters Troll Facebook for Candidates They Like by Joe Light
Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing
