SWOT Analysis

Strengths Weaknessess Opportunities Threats

Some strengths of Lucky Strike Nuts are that it is a premium product. I think it is beneficial to its value that it is expensive and will be sold in more expensive bars where it is the place to be. A weakness would also be its price. Its price does not let the product be sold in the majority of bars. Now Las Vegas does have really expensive bars on the Strip, but there are still many bars in the surrounding areas across the whole valley that would probably love to carry the product but do not have the target market for this product. Opportunities involve it being to be seen as a novelty item if used and endorsed in the right feature film with the right actor. Other, cheaper products would be a threat to Lucky Strikes. Although our product is conscious and authentic, not everyone is interested in that and that might kill our product. The target market is somewhat small and generic brands could rip off the success of my product if the product itself is being bought for the flavor and quality.