EOC Week 7: Pitch

My product will be a Japanese-inspired nut mix. It will have peanuts, cashews, and almonds. To give it that Japanese flair, they will be salted and lightly coated with wasabi. This gives the nuts a slight horseradish like flavoring ensuring that consumers will need a cold beer to wash it all down. It will be sold in small bags of 3oz each. One bag will cost $7. The packaging will have a Japanese Buddha on it. The nuts will be called “Fukubukuro” which literally means “Lucky Bag” when translated to English. The Buddha, the name “Fukubukuro”, and the $7 price tag are all ensuring that the consumer will hit a home run and possibly get lucky that night at the bar. On the back along beside the nutritional information, there will be a short narrative explaining the nut’s origins. The narrative reads, “Long ago in feudal Japan, even the strongest of Samurais needed a snack whilst traveling, or after an intense battle. These gallant warriors looked to the Buddhist monks for advice on what was the perfect, energy-supplying food, yet easy to consume on the go. The Buddhist monks gave the warriors a bag called a “Fukubukuro” literally meaning “Lucky Bag” and blessed the contents of the bag as well.  The bag contained peanuts, cashews, and almonds. They were lightly salted and then coated with wasabi. These warriors were able to conquer every enemy in their path after their meeting with the monks. Tradition has passed on and has made it into your hands. Maybe you will conquer your next quest with this very Fukubukuro.