Friday, December 4, 2015

Product

The product is a wasabi coated nut mix of almonds, peanuts, and cashews. The nuts are grown organically without pesticides, grown specifically for Lucky Strike Nuts, then all during the same day are roasted, coated with salt and wasabi, and bagged in the same day. The wasabi is also grown specifically for our product and small batches of the coating are made from real, fresh Japanese wasabi. The product relies heavily on the quality of ingredients, authenticity of flavor , and overall freshness. From our book, a product is defined as, "Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need." (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online. Page 172, Chapter 7). Our product satisfies a want and we also do want attention. We wish that all products our made to our standard of quality and authenticity in terms of ingredients. No chemicals that you cannot pronounce are used. Just exactly what you think was used, so for Lucky Strike Nuts, almonds, peanuts, cashews, wasabi.

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