EOC Week 9: Three Great Mission Statements

From our book, a mission statement is define as "A statement of the organization’s purpose—what it wants to accomplish in the larger environment"  (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online. Page 2)

"Our business aims to please the customers by creating social channels for our customers. The brands that we offer will keep our customers entertained and connected. We utilize feedback as a priority in order to keep our product on the competing edge of the snacking industry" 

This mission statement implies that they want their product to create a social experience for the consumer. They are also very concerned with getting feedback with the consumer to ensure that their product stays true to the consumers' request and to keep improving that.

"Our mission statement is to provide our customers with amazing quality tortilla chips that have been originally originated from Spain. We would like to provide our customers with a devouring chicken fajita flavor all in a bag of chips. We want to have our customers 100% satisfied with high quality flavors to ensure that we might be eating fajitas even though in reality they are tortilla chips."

This mission statement implies that they care about the quality of the product. They want to insure that the consumer will be COMPLETELY satisfied with their product and that's a great standard to hold yourself to. They are also very adamant on ensuring the consumer feels they're consuming chicken fajitas in potato chip form.

"Our company’s mission is to give anyone the ability to get a taste of delicacies from anywhere in the world. These snacks give some a taste of home while others a taste of wanting to travel. These snacks are meant to bring people closer whether it is intimately or just socially."

This mission statement implies that the product will transport you to that place where the food is native to. Not only are they selling a product, but they are selling an experience. The experience is the ability to "travel" to a country and experience their food at your own convenience. In addition to that, these snacks will help give you a better social experience if you choose to share the product with others. 


Also stated from our textbook, "Mission statements should be meaningful and specific yet motivating. They should emphasize the company’s strengths in the marketplace." (Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online. Page 2) These Mission statements are more along the lines of this quote and that is why I chose them.