Week 2 EOC: Boston Consulting Group - Video Games

“The Chinese government recently lifted a ban on home video game consoles, opening up the market for manufacturers like Sony, Microsoft, and Nintendo to sell their respective hardware. “ (http://www.ign.com/articles/2015/10/15/china-to-earn-an-estimated-22-billion-in-2015-video-game-revenue) . China is a huge market for sales in any category and gaming is quite popular around the globe. Opening up the gaming market to China is a huge plus for all three major game giants.

“At the same time NFC (near-field communication) technologies are also becoming more affordable, possibly allowing the wider development and production of toys-to-life experiences.” (http://www.theguardian.com/technology/2015/jul/23/16-trends-that-will-change-the-games-industry) NFC is an up and coming technology to be introduced into mainstream society. It’s used in credit cards to make quicker payments as well as cell phones to help share contacts. In gaming, with the rise of mobile gaming, players will be able to utilize other user’s inputs and get special accessories to make the game more interactive.

“Pachter, a well known game analyst who recently delivered a speech at the DICE Europe said that PlayStation 4, the number one selling game console, will now likely sell around 120 to 130 million units in it lifetime. Xbox One, on the other hand, will sell roughly around 100 to 110 million units. Wii U was also predicted to sell around 20 million in its lifetime.“(http://www.latinpost.com/articles/81272/20150923/ps4-xbox-one-wii-u-lifetime-sales-predicted.htm) This quote summaries the popularity of the current generation of gaming. Sony has always been a top seller for the market and these predictions show where consumers are in.

Overall, I think the video game industry is still increasing, especially now that China is open to the gaming market. Playstation is the star, Nintendo is the question mark, and Xbox is the dog.